- Who cares for the carer
- Das Zwischen
- BUSH
- Chinnamasta
- Third Eye Vision
- SHUSH.Dance
- Poetry Meets
- For the Love of Green
- Amnesty International
- Animations
- Illustrations
About
Amnesty International is an international non-governmental organisation focused on human rights, with its headquarters in the United Kingdom. In my opinion as a graphic designer, their current web-design doesn't quite conform to their cause. Let me show you what I mean -
What does not work?
- Design lacks character and cohesiveness.
- Ineffective use of photographs and typography.
- Weak calls to action (like donation or joining campaigns)
- Unnecessary use of vector icons.
- Centre aligned copy adds a sense of dis-alignment and informality.
- The colour yellow does not communicate human rights issues or the theme of protest.
What works?
- The bold, condensed typeface for headlines
- Menu Bar / Navigation system
- Horizontal strips layout
Re-design
- Fire brick red for volume and visibility
- Black symbolizing the spirit of protest
- White to invoke peace
- Black to be used as accent wherever possible
- White for intermediate and negative spaces
Typography
- Big expressive Headlines and titles
- White on red for accessibility
Images
- Desaturated Images for campaigns
- Use high contrast images wherever possible
- High resolution and expressive images
New Web-page Design
- The re-design aims to give an air of urgency and action to Amnesty International.
- Black and white images and better image selection also enhances the feeling of sincerity to the campaigns.
- Bigger, condensed fonts for titles/headlines and overall more condensed layouts also create pressure and urgency.
Limitations/Short-comings
- The use of Red might be an accessibility issue, although measures have been taken to keep text as legible as possible.
- Black and white images may limit the scope of expression, hence image selection must be done thoughtfully.
- Less negative space in layouts might make content managment a little tricky.